CINEMAGRAPH PRO ALTERNATIVE HOW TO

Substitute videos and provide a high-resolution alternative to GIFs.

Installing a creative look without increasing the weight of your email template file significantly.

( Image Source ) Reasons for Using Cinemagraphs in Email Marketing Here’s an example of Netflix using them in their emails: They provide a great aesthetic appeal along with a professional feel. The final product is then exported in GIF format. In principle, they are developed by putting a video clip in a sequential loop and embedding an image in the foreground. Cinemagraphs can improve your engagement rate significantly as they are great at highlighting details. The major difference between the two is that GIFs have more activity throughout the frame while cinemagraphs have very subtle, isolated movements in the background with a clearly distinguishable foreground. They are very much similar in nature to GIFs. What Are CinemagraphsĬinemagraphs look like living photos that have a still part of the image with a video played on a loop, forming a certain portion of the background.

CINEMAGRAPH PRO ALTERNATIVE HOW TO

Read this article to know more about cinemagraphs and learn how to use them in your email templates. If used properly, they can drive very good results for your email marketing campaigns.

They can be considered as a crossover between a still image and a video. You can create a cinemagraph and easily use it in your Mailchimp or Pardot templates through the drag-and-drop editor. Today we are going to discuss cinemagraphs. Thus, you need to constantly innovate and ensure that you capture your recipient’s attention. One thing that sets email marketing different from other platforms is that it is the only digital channel allowing single hand access to your audience’s screen. When it comes to email marketing, marketers are experimenting with new ways to attract their subscribers’ attention, and rich media elements are topping their priority list.

Cinemagraph pro alternative